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After carefully removing the cork I stick my nose into the bottle and take a deep breath. I get a hint of possibly moss and rain-dappled oaks. Possibly. And then it’s all gone.
I have just consumed one of the most expensive bottled products available: a £25 bottle of English Air, which the label explains is ‘collected by hand in the Yorkshire Dales’.
You might think it’s a snip compared with a bottle of 2015 Domaine de la Romanee Conti, at an eye-watering £24,000. But at least with the Burgundy you get all evening to enjoy it. The English Air is gone in two seconds.
Moses Lam, one of Vitality Air’s co-founders poses with their cans of bottled air.
What s the wildest thing you would purchase if you had tons of money? I don’t presume air would be among them because, it’s free! Can you imagine a world where you have to pay for the air you breath? Well, a company called Vitality Air is currently selling the world’s most expensive air for a mind boggling Sh2 million! According to one of Vitality Air’s co-founders Moses Lam, the idea for bottled air was inspired by widespread pollution.
“There s a difference in air quality everywhere. For example, in places like China and India, the air is not as good as Canada. So we ship bottled air to where there s pollution so clients get a feel of quality air,” he told rapper 2 Chainz who hosts the