Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Its latest campaign taps into this insight to help correct the pay gap between ethnicities. Its national ‘Autocorrected
Aussie expat Tim Pashen, creative director at Denmark agency Worth Your While, is behind Carlsberg's 30th anniversary campaign celebrating longest partnership in Premier League history.
This season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the longest partnership i
Denmark agency Worth Your While is behind Carlsberg's 30th anniversary campaign celebrating longest partnership in Premier League history. The multi-channel campaign will across 26 markets worldwide including China, Malaysia, Singapore, Hong Kong, South Korea and India.
Throughout his career, Pashen has created award winning campaigns for brands including IKEA, MINI, Heinz, Australian Lamb, Lurpak, NRMA Insurance, Beam Suntory and Earth Day.
Pashen will bring his brand of purposeful and provocative creativity and global perspective to help push conversation-w