In the nearly nine-minute-long video, Morrison notes the Indian community in Australia is a “generous and kind community” going through a difficult time.
“I know this is a time of great pain and great fear, as many families in Australia have lost ones in India,” he says in the video. “You know we are witnessing in India an unfolding humanitarian catastrophe.”
But he explained the decision to ban returning Australians from India on the basis of medical advice. He said the “temporary” pause would be reconsidered on 15 May, and reviewed every day before then.
One of the videos with no subtitles, which ran for one day and was targeted to reach between 500,000 and 1 million people, cost $800-$900. Two subtitled videos in Hindi and Punjabi, which are still running at the time of publication, are aimed at reaching between 100,000-500,000 and 50,000-100,000 respectively. Those two videos cost $900-$1,100 together, putting the total spend at close to $2,000.