Now on bbc news, its hardtalk. Welcome to hardtalk. Im stephen sackur. Today im inside the Swiss Research laboratories of an International Business which makes billions of dollars every year making and selling a highly addictive, potentially lethal product. These laboratories belong to Philip Morris international, the makers of marlboro and a host of other cigarette brands. My guest today is ceo of the company, andre calantzopoulos. Now, he says he is leading Philip Morris into a smoke free future is that clever strategy or the most outrageous corporate hypocrisy . Andre calantzopoulos, welcome to hardtalk. Thanks for having me. I want to begin with a little bit of history you have been with the Philip Morris organisation for more than 30 years. You lived through that period in the late 80s, 1990s, when it became clear that Philip Morris and the other Big Tobacco Companies had systematically lied, deceived and manipulated the public about the nature of cigarettes, the dangers of cigare
Now on bbc news its time for hardtalk. Welcome to hardtalk. Im stephen sackur. Today im inside the Swiss Research laboratories of an International Business which makes billions of dollars every year making and selling a highly addictive, potentially lethal product. These laboratories belong to Philip Morris international, the makers of marlborough and a host of other cigarette brands. My guest today is ceo of the company, andre calantzopoulos. Now, he says he is leading Philip Morris into a smoke free future is that clever Business Strategy or the most outrageous corporate hypocrisy . Andre calantzopoulos, welcome to hardtalk. Thanks for having me. I want to begin with a little bit of history you have been with the Philip Morris organisation for more than 30 years. You lived through that period in the late 80s, 1990s, when it became clear that Philip Morris and the other Big Tobacco Companies had systematically lied, deceived and manipulated the public about the nature of cigarettes, t
Welcome to hardtalk. Im stephen sackur. Today im inside the Swiss Research laboratories of an International Business which makes billions of dollars every year making and selling a highly addictive, potentially lethal product. These laboratories belong to Philip Morris international, the makers of marlborough and a host of other cigarette brands. My guest today is ceo of the company, andre calantzopoulos. He says he is leading Philip Morris into a smoke free future is that clever strategy or the most outrageous corporate hypocrisy . Andre calantzopoulos, welcome to hardtalk. Thanks for having me. I want to begin with a little bit of history you have been with the Philip Morris organisation for more than 30 years. You lived through that period in the late 80s, 1990s, when it became clear that Philip Morris and the other Big Tobacco Companies had systematically lied, deceived and manipulated the public about the nature of cigarettes, the dangers of cigarettes. You chose to stay. Why . Fi
Now on bbc news, hardtalk. Welcome to hardtalk. Im stephen sackur. Today i am inside the swiss laboratories of an International Business which makes billions of dollars every year making and selling a highly addictive, potentially lethal product. These laboratories belong to Philip Morris international, the makers of marlborough and a host of other cigarette brand the ceo of the company is my guess today, andre calantzopoulos. He says he is sleeping Philip Morris into a smoke free future is that clever strategy or the most outrageous corporate hypocrisy . Andre calantzopoulos, andre cala ntzopoulos, welcome andre calantzopoulos, welcome to hardtalk. Thank you for having me. I wa nt to hardtalk. Thank you for having me. I want to begin with a bit of history, you have been with the Philip Morris organisation for more than 30 years. You lived through that period in the late 80s, 1990s, when it became clear that Philip Morris and the other Big Tobacco Companies had lied, deceived and manip
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