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As part of its efforts to remake itself, The Richards Group is naming its first-ever chief creative officer Sue Batterton, a more than 10-year vet of the agency who is rejoining after a short stint with BBDO Minneapolis, where she served as executive creative director. Batterson left the agency in January after serving most recently as creative group head.
Trevor Monteiro also returns as the agency’s head of brand media from Moroch Partners, where he was most recently VP of communications planning for nearly a year. Monteiro had joined Moroch after serving as media group head at The Richards Group for four years.