If you want to have longevity in radio, you need to watch your attitude, because “you won’t last that long if you’re a bit of a dick”, Grant Broadcasters’ group content director, Ryan Rathbone, has said.
He pointed to ‘Ugly Phil’ – aka Phil O’Neill – who has just returned to local radio after an extended and varied career to take on Mornings at Australian Radio Network’s (ARN) WSFM in Sydney, as an example of someone who has found long-term success in the space.
And given the year the sector has experienced, Rathbone said radio employees need to learn how to handle, and move on from, a redundancy, without causing a scene of behaving badly.