Candid set out for world s first fully integrated marcom platform
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AMSTERDAM, Jan. 6, 2021 /PRNewswire/
Dutch marketing and communication platform Candid has acquired Millford Brand ID effective January 1. The agency is the market leader in brand logos, visual identity and packaging design and works for leading clients such as Ahold, Heineken, Schiphol, PPG, JDE and Unilever. With this latest acquisition, Candid is taking the next step in bringing together all marketing and advertising disciplines into a fully integrated platform for advertisers. The first in the world.
Candid takes over Millford
New Candid CEO Rudiger (Ruud) Wanck, former Global CEO of GroupM Connect, states that both parties will benefit from the acquisition. In an increasingly competitive digital and e-commerce driven world Millford s expertise is becoming even more important for brands to distinguish themselves. In addition to developing a strong storyline, personality