From clean hair care to inclusive makeup shades, these Black-owned beauty brands are pushing the industry forward
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6 things In The Know editors bought in February that are worth it
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In The Know Honors: Yvesmark Chery
Moriba Cummings
Yvesmark Chery
Hometown: Brooklyn, New York
Yvesmark Chery went to college to pursue a career in IT, but life took him elsewhere into the world of high fashion modeling. It all started when an ex-girlfriend signed him up for a casting. The 24-year-old took the opportunity and ran with it. Since then, he’s carved a lane for himself as a high fashion and commercial model with vitiligo. Throughout his still-burgeoning fashion career, he secured a gig with skincare brand Youth To The People and appeared in major campaigns with household clothing brands H&M, Adidas and Puma. He has also appeared in