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Facebook s vaccine themed Eid spot captures India s grief and hope
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The video takes Facebook s More Together idea forward.
Facebook is out with a beautiful video that captures both the pain and hope of the common Indian through the story of Rizwan.
It appears to be set in a hilly Indian state, perhaps Himachal or Kashmir.
The spot is themed around the festival of Eid. Though it uses a common advertising trope - namely, the good samaritan plot - it is conceptually relevant and close to home for many, as it highlights our present day reality in the context of the deadly coronavirus and life-saving vaccinations.
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