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Peru: Ministry launches campaign to promote cultural diversity appreciation | News | ANDINA

Photo: Ministry of Culture of Peru 00:20 | Lima, Dec. 30. The Peruvian Ministry of Culture has launched Amo mis Raices (I Love my Roots) a digital communication campaign that seeks to encourage the appreciation of cultural diversity, through the dissemination of virtual conversations and videos in which artists, TV hosts, athletes, and other outstanding citizens will tell viewers why they are proud of their cultural traditions. Videos will be broadcast via the Culture Ministry s social networks and the Alerta contra el Racismo (Alert against Racism) Platform; these will feature Shipibo-Konibo artist Olinda Silvano, as well as TV hosts Saywa, Walter Escobar, Cecilia Brozovich, Iris Cardenas, and Martin Arredondo.

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