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The global in-application advertising market is anticipated to grow at a CAGR of 17.8% during the forecast period. The growth of the market is influenced by the growing penetration of smartphones coupled with internet accessibility across the globe. According to the World Bank, around 49.0% of the total global population are internet users. The adoption of in-application advertisement is also increasing as an effective monetization strategy among mobile publishers.
The global in-application advertising market is segmented based on advertisement type and application. Based on the advertisement type, the market is sub-segmented into interstitial ads, mobile video ads, rewarded video ads, native ads, and others. The other sub-segment contains static display ads/banner ads. Based on the application the market is sub-segmented into social media, gaming, e-commerce, video & music streaming, news, finance and education, travel apps, and others.