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From Living In A Homeless Shelter To Making $4 Million A Year: How Samantha Franz Built A Sweatsuit Empire
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Share to Linkedin The nostalgic vibe and our overall ethos message of being kind and positive to people has really made our brand stand out, says Samantha Franz, pictured in her Los Angeles office.
By Samii Ryan
As Americans have traded cubicles for couches and suits for sweats, Samantha Franz’s business has been booming. The 29-year-old founder and CEO of sweatsuit brand By Samii Ryan made $4 million in revenue in 2020, up 650% from 2019, thanks, in part, to stay-at-home orders and a laundry list of celebrity clients including Addison Rae Easterling, Hailey Bieber and Lil Nas X. She’s capitalized on pandemic-era nostalgia with her ’90s-inspired apparel, becoming a near-millionaire in the process, but she’s not wistful for her own childhood.