June is the month when retail brands let their customers know they support LGBTQ+ rights and inclusivity, although many of them go quiet once Gay Pride is over.
When retailers put away their rainbow flags and Pride marketing materials, some consumers are left feeling that the effort is more for a summer sales boost than a true expression of inclusivity.
Though from a business perspective, the targeting makes sense. In 2019, the community had an estimated annual buying power of $917 billion, according to the
National LGBT Chamber of Commerce.
But does it make sense as an ally?
A 2018
Grindr survey showed that a little over 15% of community members felt very positively towards brands using Pride month marketing. Favorability upticked to 40% for brands using LGBTQ marketing year-round.
Moose Labs MouthPeace Mini Receives Honorable Mention in Health Category of Fast Company’s 2021 World Changing Ideas Awards
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The 5th annual World Changing Ideas Awards honor the products, concepts, companies, policies, and designs that are pursuing innovation for the good of society and the planet.
The MouthPeace Mini
The cannabis industry s germ-ridden oversharing problem has been ignored for decades and we wanted to fix it. LOS ANGELES (PRWEB) May 05, 2021 The winners of Fast Company’s 2021 World Changing Ideas Awards were announced today, and Moose Labs, a product innovation company for the cannabis industry, received an honorable mention for it’s groundbreaking harm-reduction device, the MouthPeace Mini. Fast Company’s 2021 World Changing Ideas Awards honors the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it com