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In sickness and in health: how health & beauty NPD teams rose to the challenge during the pandemic

Paid for by Creightons2020-12-22T08:45:00+00:00 “Now is the time for everyone to stop non-essential contact with others and to stop all unnecessary travel.” And with those ominous words from Boris Johnson on 16 March 2020, life as we knew it changed unimaginably and thousands of British companies were thrown into a state of limbo.  For many businesses, not least in retail and manufacturing, 2020 has simply been a story of survival. Others, meanwhile, have been undeterred by the events of the past 12 months and, instead, have sought to adapt to the needs of the customer and new opportunities presented by the emergence of shifting consumer trends resulting from the Covid-19 pandemic.

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