Taking a broader view, the global perfume market was valued at $50.85 billion in 2022 and is anticipated to surge at a CAGR of 5.9% between 2023 and 2030 as we have previously mentioned in our article.
To think of your favourite perfume in a purely scientific manner can dampen the magic a little, but it seems there is a formula when it comes to engaging the senses – and AI is giving perfumers a tool with which to find it.
Use of new technology to assist the research and development process is becoming more widespread. CosmeticsDesign-Europe examined some new tools that are designed to support R&D experts in their role.
Procter & Gamble has selected Moodify White, an AI-based fragrance design software solution, to be used by its fragrance development group for their olfactive creations.
Moodify develops AI-powered scent software solutions enabling to speed up the creation of new scent experiences. Moodify solutions include Malodor Control for packaged goods, places and pets, and Re/Formulations for personal care and home care.
In particular, P&G will harness Moodify’s capabilities for malodor.