How does one begin to secure the digital transformation journey in two legacy enterprises? Kush Sharma, principal for Sharma and Company and former CISO for the
Stefano Domenicali
2021 has begun with huge energy and momentum. In the past few weeks, we announced our segment rate in the U.S. in Miami Gardens with a huge and positive reaction from our fans, the teams and all our partners. I think the second wave in the U.S. starting in 2022, provides a great opportunity for our sport and we’ll ensure we continue to increase our strong progress and fund growth there.
Last week, we announced that we will have Saturday 100-kilometer sprint qualifying formats, our three races in 2021, following unanimous support from all the teams.
The events will be exciting for all our fans, provide more on-track action over a race weekend, and give our partners and the team’s greater commercial opportunities. Silverton, one of the venues for the new format already reported a surge in ticket sale following news that they would be hosting one of this event.