to finally see your store. joe s family business, monterey basil ver. we ve been here 15 years. is one of four independent jewelry stores next to each other he and his wife mary own and operate. i m mary. it s so nice to meet you. nice to meet you. we are thrilled to be here today. i m thrilled to have you. so i saw this silver store. what s the name of this one? this is morning star pearl. targeting older women and a silver shop targeting younger ones. this is called splash. splash is less about an age group and more about fun. and then there s the most recent store called everything must go. filled with various leftovers at close-out prices appealing to bargain hunters of all ages. how did this happen? how you have one, then another and another one? is it just that space kept opening up? i don t know. it sort of progressed that way. i didn t i never plan too much. the reason we re here is
cio.com offer great tips on how to use your smart phone s camera to take viral worthy shots. two, check out stains gram statistics. the site stat 0 gram will show on everything from the number of likes each of your photos get to the growth of your follower base. three, use relevant hash tags. before posting your image, search around for similar content to see which hash tags are likely to lead to the most awareness and engagement. four, give a behind the scenes look. candid shots help to personalize your brand. and five, post at peak times. pay attention to the times during the day when your images receive the most likes and comments yooxt the trends to be sure you are posting when you are most likely to reach members of your audience. stick around. when we come back we return to monterey, california for the your business makeover. we bring in architectural experts to show how to consolidate their four stores.
efficiencies that we don t think you re having today. you re going to walk into the silver department, you re going to then go past fashion and we created a shop and shop which is your pearl area. and in the very back of the store we created an everything must go, very condensed but very efficient. we ve given joe an office. fantastic. that looks wonderful. off to a good start. i think the first thing you re going to notice we changed the name of the store, surprise, so what we have chosen is name the new store monterey jewelry company. we think it cap turs everything that you re all about. that would work. makes a lot of sense. gentlemen jumped that. that s a good name. so mary and joe, we re going to start on this board which is the view that a customer sees when they first walk in your new store. as you walk into the store the first thing you re going to see is an employee and this is actually going to be francis,
are not necessarily good day-to-day managers. as we saw earlier, joe and mary have been so business we the day-to-day of running their business that they haven t had a chance to do any long term planning. now, as they prepare for their retirement, they need help changing the direction of their company. our makeover team has given them some advice. that was just the beginning. we have a lot more in store for these small business owners. the your business makeover team has arrived in monterey, california. they are here to help these jewelry store owners open ta miz their business so it can support them. looking through books and walking through the store chris, helen and dawn have already made a lot of suggestions. the fact is jj, it s a great business. i mean they are doing a million
hi everyone. i m jj ramberg and welcome to your business. today we have a really special story for you. it started with a writer s plea to help his parent who is own several jewelry stores. we got our team together and headed out to the california coast. i m here in california with the your business makeover team to answer a call from one of our viewers. his family has been in the jewelry business on the famous monterey fisherman s wharf for more than 15 years, now he says they need our help. let s go give this business a makeover. you must be joe. oh, hey. i m jj ramberg. it s so nice to meet you and get