Anytime a company lays someone off, there's a possibility the person will take something with them. Coke, holder of the world's most famous trade secret, was particularly attuned to that risk.
They are a multi-billion dollar global industry, a vital pick-me-up for gig-economy workers and – thanks to KSI and Logan Paul’s Prime – a cult among teens. But what are these sugary, often hyper-masculine brands doing to those who drink them?