Monsoon is on its way back to its boho-chic best
14 April 2021 • 5:00am
Monsoon s new spring collection
Credit: Courtesy of Monsoon
Monsoon was once the store which managed to at once epitomise eclectic boho-chic and be a dependable presence on high streets up and down the country.
Founded by Peter Simon after his adventures on the hippie trail, it was originally a stall at Portobello Market in the ‘70s, eventually expanding to become the household-name chain. Monsoon was talking about ethics and sustainability long before they were big buzzwords in fashion and was probably the closest thing you d get in Britain to feeling like you were browsing handcrafted local wares on a hot holiday anywhere off the beaten track.