fantax, a club to allow fans to buy and sell shares of their favorite athletes. they will pay him $10 million up front. in exchange, they get the option to earn 20% of his future income, including money from playing contracts, endorsements and appearances. fans can buy a stake at $10 a share. they also have to invest a minimum of $50. but veteran sports consul tant is punting the foster stock. it s very difficult to monotize athlete s brands post-playing days. it s very difficult while they re playing. it eets looking forral ented athletes with significant growth potential. but what s in it for the athletes. for players, this is a complete home run. i mean, he s basically buying himself insurance in terms of his playing days.