Louis Vuitton's Handle Soft Trunk Bag Makes Permanent Return to Collection Lineup: Initially imagined by Virgil Abloh for the Louis Vuitton x NBA capsule in 2021.
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Breaking away from the traditional fashion show format and presented as a voyage, the journey of the fifth collection by Virgil Abloh started with the creative film The Adventures of Zoooom with Friends , set at Louis Vuitton s ancestral home in Asnières.
The movie follows movers packing up shipping containers and loading them onto a barge, sailing down the River Seine and leaving Paris with a colourful crew of animated characters, Zoooom with Friends, carrying the garments along the journey.
The motley crew of animated characters travel to multiple cities to celebrate multi-culturism, inclusivity and unity, as they imagine the world through Virgil’s boyhood memories and progress.