The Diamond baseball stadium towers over booths at its PopUp Market. (Photo: Aaron Royce/Capital News Service)
This story, reported by Aaron Royce, is posted as part of VPM s partnership with the Capital News Service at VCU.
The usual nest for the hometown baseball team converts on Saturdays to a haven for local merchants and shoppers.
The PopUp Market at The Diamond baseball stadium where the Richmond Flying Squirrels play is a new outdoor market for small business owners. Vendors set up in the parking lot to sell products like food, clothing, home goods and art.
Brian Sullivan, CEO of River City Festivals, partnered with The Diamond to make the pop-up event possible. It launched in early April. Over 2,000 visitors have attended each Saturday, Sullivan stated over email. He anticipates the audience to grow this summer until the event ends in July.