Peloton has released a commercial responding to a plot-line in the Sex and the City reboot in which a character dies after a work-out on one of the company’s bikes. Peloton’s stock originally fell in response to the fictional death in the HBO Max show And Just Like That..
After Sex and the City used a Peloton bike to kill off Mr Big, the exercise equipment brand has made it clear its bikes are safe to use, with a humorous reactive ad starring the same actor.