back and watch, you know, the destruction on the other side. i agree. and i think the big part of this is what we see in campaigns, which have three layers. there s a money layer, there s a message layer, which we focus on, and which matters, and there s the field layer. and one of the key differences that s been pointed out from last cycle to this, is that the field organizing is not helping the republicans in most of these states, in contra distinction to where hillary and obama were both organizing a lot of new voters and getting people energized. i don t believe the message problem is as great as people say for romney. because in a few months, most average folks forget about all of these little attacks. but the field problem is not getting away. he is getting outrun there. and let s talk about the organization. because there was an article in the new york times today that talks about the obama sort of digital operation at 1 prudential plaza, where they have an analytics depar