Gucci is currently the world s hottest brand after beating high-fashion brands including Dior and Louis Vuitton to the top spot on Lyst s quarterly Index.
According to London-based search platform, the luxury Italian fashion house has benefited from strong demand from online shoppers and the ability to create moments that resonate with digital audiences, ahead of its 100th year.
They cited that a snap of Lady Gaga and Adam Driver on the set of the forthcoming, unaffiliated movie House of Gucci helped to generate a buzz.
The research found that the hottest women s product in the world is currently the monogram jacket from The North Face x Gucci collection.