Inside Moncler s new 130sqm Collins St store
By Imogen Bailey | 9 July 2021
Moncler has opened its second Victorian boutique on Melbourne s Collins Street.
The 130 square metre store occupies space in Collins Street s luxury precinct, and follows the 2017 launch of Moncler s Chadstone boutique.
Speaking on the store, Moncler said the space is divided into two sections. The front room evokes a deep sense of contemporary drama to perfectly compliment the ever-changing and exciting collections that will call the space home. Moving through, the second room is decorated in a completely contrasting style, home to the Moncler Collection. The new premises reflect the iconic and unique Moncler aesthetics, creating the distinctive warm and welcoming atmosphere peculiar to House’s stores worldwide, the brand said.