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In this world, social media is everything : how Dubai became the planet s influencer capital | Dubai

âIn this world, social media is everythingâ: how Dubai became the planetâs influencer capital Busra Duran, who moved to Dubai three years ago âbecause this is where the big brands areâ. Photograph: Andrea Salerno JÃ¡come/The Guardian Busra Duran, who moved to Dubai three years ago âbecause this is where the big brands areâ. Photograph: Andrea Salerno JÃ¡come/The Guardian Once a small port on the edge of a desert, Dubai is now a magnet for reality stars and a jet set crowd looking to beat the vaccine queue. But do the filtered images tell the whole story?

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In this world, social media is everything : how Dubai became the planet s influencer capital

‘In this world, social media is everything’: how Dubai became the planet’s influencer capital Ruth Michaelson On the electric blue tarmac of a helipad on the edge of Palm Jumeirah, an artificial island on the Dubai coastline, Busra Duran stands on tiptoes. Wearing multicoloured trainers and a pink tulle minidress, the 28-year-old Turkish influencer is posing for photos in front of a red helicopter. Her husband, Gökhan Gündüz, snaps away as she models her pink sunglasses in the shadow of the Atlantis, a blush-coloured hotel with green pointed rooftops which resembles the fake castles of Disneyland’s Magic Kingdom.

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In this world, social media is everything : how Dubai became the planet s influencer capital

In this world, social media is everything : how Dubai became the planet s influencer capital
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.

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