Thai domestic tourism is expected to grow by 162% to 188 million trips and generate 720 billion baht this year, despite rising inflation and sluggish purchasing power, according to ttb analytics, the research arm of TMBThanachart Bank.
After the global freeze on travel over two years, the Tourism Authority of Thailand (TAT) has launched the new "Amazing Thailand, Amazing New Chapters" concept for 2022, leading both Thai and foreign tourists to continue their journey and gain new travelling experiences, filled with a more fascinating insight into local culture and wisdom.
Domestic travel sentiment remains weak amid a five-digit surge in daily cases and higher commodity prices, despite incentives like the We Travel Together hotel subsidy scheme and local events aimed at generating more trips.