Momofuku, the culinary empire founded by celebrity chef David Chang, has applied to trademark the term ‘chili crunch’ in the United States; the move has enraged small producers of chilli crisp and chilli crunch.
Criticism erupted against David Chang and his Momofuku brand after it cried foul against Asian-led chili oil companies over use of the term "chili crunch."
A hot debate over the ownership of a spicy Asian condiment has sent social media into a frenzy over food, culture, heritage and business. Momofuku founder David Chang is spearheading a trademark battle to protect its chili crunch brand. But the backlash against him has been swift. Stephanie Sy reports.
Before Momofuku s chili crunch, there was OG spicy oil Lao Gan Ma nbcnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nbcnews.com Daily Mail and Mail on Sunday newspapers.