how would you use it? sleep for sure. reporter: from one mom to another, i thought i d give her a break. take a break. i ve got this. are you sure? reporter: i ve got this. go take your nap. good luck. [ crying ] reporter: abbie boudreau, abc news, los angeles. any mommy blogs in store for you, diana? well, only if i create one. i have to tell you this has been a bittersweet week for me. i have a big announcement and it is tomorrow is my last day. i m going home to be a mommy. maybe start a mommy blog. i m taking a little bit of time off. it s the right thing to do for my boys. i m excited to get started. i keep saying this is when i m going to start living. i will have an opportunity to take my kids to mommy and me classes and all kinds of fun things but i will be back. so there you have it. we will miss you like crazy. we will save the tears, hugs and lots of hijinx for tomorrow. we will have a good time. yikes.
here s how the team and i solved the problem. bring a story, david versus goliath or against all odds the hollywood kind of stories. you say be shameless. what do you mean? before you get to the 15 words in 15 seconds, believe me they ve googled you. you need to manage that electronic footprint. it needs to be narrow, specialized and full of pride which means that you re going to that s branding. what is the brand you want people to see when they google your name or look at you on facebook or linkeds in. if you ve taken time off to have children or pushed out to have children, the only thing that they might find are you ranting on some mommy blogs, that s not going to be good. get books on amazon, read them and write intelligent reader reviews. they show up on google too. find ways to manipulate google. do it with your facebook and twitter pages. a way to rock the resume and downplay the gap if you ve been out of the work place, downplay