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Alibaba s AliExpress recruits Beckham to score more global sales

AliExpress, an e-commerce site owned by Chinese giant Alibaba, has signed former England soccer captain David Beckham as a brand ambassador as it plays catch-up with rival PDD Holdings Temu in a.

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AliExpress Taps David Beckham to Boost Global Presence

AliExpress, owned by Alibaba, has signed David Beckham as a brand ambassador to enhance its global presence. The e-commerce platform aims to compete with Temu by leveraging Beckham's popularity during the UEFA Euro 2024 tournament. This strategic move underscores Alibaba's aggressive expansion to capture international markets amid slowing domestic growth.

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Alibaba s AliExpress Recruits Beckham to Score More Global Sales

AliExpress, an e-commerce site owned by Chinese giant Alibaba, has signed former England soccer captain David Beckham as a brand ambassador as it plays catch-up with rival PDD Holdings' Temu in a battle to sell cheap made-in-China goods to the world. A low-key cross-border player until recently, Alibaba is now investing aggressively to boost global sales as domestic e-commerce growth wanes. Its international division, which includes AliExpress, is its fastest growing unit with revenues surging 45% year on year over January to March.

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International Business: Alibaba s AliExpress recruits Beckham to score more global sales

International Business: Alibaba s AliExpress recruits Beckham to score more global sales
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AliExpress bets on David Beckham to score more global sales

AliExpress, an e-commerce site owned by Chinese behemoth Alibaba, hired former England football team captain David Beckham as a brand ambassador as it.

China generalUnited statesDavid beckhamJack maJianggan liHolding temuSuper bowlSuper bowl sundayLatin americaNorth americaHylink digitalMomentum works