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Food marketing students clinch second place at national university case competition

KALAMAZOO, Mich. Western Michigan University students Julia Mills of Portage, Madeline Paciorek of Grand Rapids and Erin Richter of Gurney, Illinois, took second place at the 2021 National Grocers Association Student Case Study Competition, held virtually March 8 to 10. The business case for the competition focused on trends associated with the COVID-19 pandemic s massive disruption of the economy, supply chain and store operations, and how retailers with local supply chains are better equipped to adapt to widespread shortages of high-demand products. Students addressed the following concern: With the major economic issues that consumers are facing due to COVID-19, how can independent grocers continue to be competitive through their local supply chains against price operators?

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