KUALA LUMPUR (March 2): Rakuten Trade Sdn Bhd is partnering with homegrown e-wallet Boost to focus more on cashless transactions, which have risen in popularity since the Movement Control Order (MCO) last year.
In a joint statement today, the firms said the collaboration will see Rakuten Trade shifting towards providing its digital retail investors with more immediate gratification through reward points being converted into affiliate rewards that can be turned into Boost e-wallet coins.
Rakuten Trade, which launched its rewards ecosystem in August 2017, issues an average of 4.3 million Rakuten Trade (RT) points monthly.
As at Dec 31, 2020, revenue generated from its rewards ecosystem stood at RM16.3 million and has been on an upward trend each year.
Boost is part of Axiata Group Bhd’s digital services arm Axiata Digital Services Sdn Bhd. Mohd Khairil Abdullah, (pic) CEO of Boost said at the virtual launch, “With spending and consumption behaviours, and business operations shifting online, the online space is a key growth area for us this year.
KUALA LUMPUR: Homegrown e-wallet Boost has partnered with Lazada Malaysia and McDonald’s.
Boost users shopping in Lazada Malaysia can pay at the checkout by signing in with their registered mobile number and six-digit personal identification number (PIN).
Meanwhile, with McDonald’s, users can use Boost to pay for both online and in-store orders. From Feb 19 till 28, users can enjoy RM5 off with a minimum spend of RM50 through the Lazada Malaysia app by paying using Boost.