When we opened originally. Reporter the intention is pure, tapping back into the community and neighborhood. For the coowner, its personal. I thought to myself how cool would that be if i opened a business six blocks from where my mom opened her business and my mom still lives four blocks from here, so she still walks here, picks up her produce and Everybody Knows mama gallino when she walks through the door. Reporter even by a couple dollars, he says the customer will feel it. Weve lowered the price on that 6. Thats a considerable, you know, kind of cost savings to the guest and for us, we, pun intended, we are handing the savings back to our guest. Reporter but its unlikely to become a trend. He says most restaurants dont have the opportunity to scale their menu away from higher cost items in the way alimentari does, getting rid of higher proteins and focusing more on pizzas and pastas. At the end of the day i think its important to continuously evaluate what you do and your value to