Description
It’s one of the most divisive choices faced by consumers today – Apple or Android? In a bold move to get Apple fans around the world to experience the Samsung interface, DDB group’s Tribal Aotearoa New Zealand has created iTest.
More than 5.5 million Apple users from 234 countries have downloaded iTest, an app that appears to transform your iPhone into a Samsung. The web application mimics the operating system of an Android device, allowing consumers to experience navigation, app interaction, settings, texting/calling, and even the camera features.
Initially soft launched to a small, New Zealand-only audience, iTest gained global momentum at an unprecedented rate. Haydn Kerr, Creative Partner at Tribal Aotearoa New Zealand, says they expected the idea would capture attention, but were blown away by the response across the tech world.