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UConn Study: How Charities Can Boost Donations Via Smartphones

UConn Study: How Charities Can Boost Donations Via Smartphones
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

United statesNotre dameStefan hockKristen fergusonStefan hock uconnSalvation armyDepartment of marketingKelly herdMobile giving gapNegative impactDonation behaviorMarketing stefanAssistant professorMarketing stefan hockAmerican red crossRed cross

UConn Business Researchers Discover How Charities Can Boost Likelihood of Donations Via Smartphone Users

A 'mobile giving gap' is a problem for charities as smartphone dominance steadily rises

United statesNotre dameStefan hock uconnStefan hockKristen fergusonSalvation armyDepartment of marketingKelly herdMobile giving gapNegative impactDonation behaviorMarketing stefanAssistant professorMarketing stefan hockAmerican red crossRed cross

Researchers discover how charities can boost likelihood of donations via smartphone users

Researchers discover how charities can boost likelihood of donations via smartphone users
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

United statesNotre dameStefan hockStefanj hockKristen fergusonSalvation armyDepartment of marketingKelly herdMobile giving gapNegative impactDonation behaviorAmerican red crossRed crossForbes topDonate nowConsumer psychology