With a larger focus on working remotely and even distance learning, consumer tech took a whole new focus in our lives. This effect wasn’t just felt by the consumer, it was felt by the brands too.
“2020 was a year of change, and the role of smartphone has been more crucial than ever in helping us stay connected. Since the pandemic started, people are spending more time with their mobile devices. At the same time, their desire to stay connected is stronger than ever” says Osman Albora, Senior Director, Mobile Division at Samsung Gulf Electronics.
Samsung saw their position in the smartphone market in the UAE grow to 39.2% in 2020, an increase of 3.2 % YOY. The company also yesterday launched their latest Galaxy S21 series here in the UAE, a whole month earlier than every other year.When asked about this, Osman replied “People are spending more time than ever before on their phones, quickly becoming an essential tool. Innovation hasn’t slowed. In fact, we have accelerated ou
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