Gaming apps set to be hardest hit by Apple iOS 14.5 tracking crackdown
Apple s new iPhone update requires apps to get permission from users before tracking their behaviour across other services
26 April 2021 • 9:04pm
Gaming apps were set to be hardest hit by Apple s new privacy crackdown on Monday as the iPhone launched its new consent pop-ups to help consumers understand how much data apps tracks.
Research by the mobile advertising firm AppsFlyer found an average of only 21pc of iPhone users choosing to let gaming apps access their personal data when shown one of the smartphone giant s data collection warnings.
That was lower than the average for all apps at 26pc and far below the rates enjoyed by photography and shopping apps, at 44pc and 35pc. Some types of gaming apps persuaded as few as 15pc.
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