GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their
Share this article
Share this article
RESTON, Va., Jan. 12, 2021 /PRNewswire/ Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game advertising company. Focusing on the intrinsic in-game advertising category, the new brand lift survey series is designed to study and highlight the value of this highly lucrative and emerging advertising space and the enhanced creative standards brought forth by Frameplay s capabilities. In the kickoff survey, Comscore and Frameplay worked with a leading snack brand that wanted to connect to the significant gaming audience in a meaningful, authentic way using Frameplay s intrinsic in-game advertising capabilities. Frameplay enabled Comscore s brand lift survey to better evaluate the impact of intrinsic in-game advertising on key branding measures.