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An extended discussion with the Founder and Executive Chairman of S4 Capital.
Sir Martin Sorrell - Image via S4 Capital
The publisher of
Branding in Asia recently sat down for a Zoom call with Sir Martin Sorrell, the Founder and Executive Chairman of S4 Capital, to discuss a range of topics including the effects of Covid-19 on the ad industry, the disruptive growth of digital, what’s ahead in 2021 for both S4 and the industry, and more.
Sir Martin previously founded and led WPP, which he grew into the world’s largest advertising and marketing services company.
Following his departure from WPP, he went on to launch digital advertising and marketing services company S4 Capital in July 2018. Since its inception, S4 has seen impressive growth even in 202o amid the hardships brought about by the COVID-19 pandemic.