Mumbai: Times Network’s news channel Mirror Now has introduced a host of new elements, intensifying its urban-centric focus. The new visual design is represented by a matte colour palette and modernized typography that denotes a contemporary aesthetic. The channel has also overhauled its programming after planning the new content strategy for six months and introduced five new
Addressing a large gathering of advertising professionals right before the Day 1 awards gala for Media and Publisher Abby, Times Network MD and CEO MK Anand hinted that the channel has performed above expectations
Times Network did not follow the playbook when they launched the Hindi news channel Times Now Navbharat HD in August. The Hindi news genre is saturated with many channels but Times Network entered the HD space where the only incumbent was Aaj Tak HD, said Times Network MD and CEO M K Anand.