Cosmetic Trends and Opportunities Post-COVID-19 March 10, 2021 Contact Author Rachel Grabenhofer
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Opportunities for cosmetic marketers post-COVID-19 were presented during a recent IFSCC webinar lecture given by Maite San Miguel, senior sales manager of the Miyoshi Group.
San Miguel is known for her keen eye for trends in cosmetics, food and pharma, moderator Perry Romanowski, of Element 44, Inc., noted, in his welcoming remarks. IFSCC Secretariat Mary Lynn Halland turned over the discussion after a brief introduction to the organization.
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“Connectivity kept us afloat during the pandemic,” San Miguel observed, “and brands related to connectivity were the most successful.” She shared how the pandemic affected the ranking of the most-loved brands.