Six of the world’s best DJs and performers will offer a grand slam experience at the World Tennis League in Dubai this December at the Coca-Cola Arena, in partnership with Dubai Sports Council.
Sync and the Uberization for the music industry
Composing and publishing music for film has long been a behind-the-scenes cash cow, helping to support composers, producers, and engineers in the music business. With the continued ‘uberization’ of the music business, however, this source of livelihood could be under threat.
Op-ed by
Bopper, a curated music licensing hub for sync.
In 1997, Mix Magazine sported an all black cover, bleakly titled “What Can Save the Music Industry”. This was before clickbait and this wasn’t just marketing. The headline reflected the mood of an industry bruised and battered by Napster, Limewire and other P2P file sharing networks, that managed to convince most in the industry that music had essentially lost its value. Music used in motion pictures, or what we call “sync”, has quietly entered a similar era. And like the record industry of the early 2000s, it needs to find its way out.