working? if you re defining success like we won the election. if we define success how did the optimizer specifically do it, the only thing i can look at is we got more impressions, we had larger audience and paid less for it. that was because we were willing to buy things in like untraditional places. at one point during the campaign they were running shows on 60 different cable stations whereas the romney campaign was running them on 15 different cable stations. he s a republican consultant preaching to his party for years about the political power of data. is one side doing better than the other? i don t think this is a question of being ahead and behind. i think it s being on two different planets. that s an extreme view but he s absolutely right. karl rove is a former white house chief of staff and contributor and he s close to the romney campaign. the democrats have an advantage. the democrats took it to the next level. rove says the difference is republicans ba
obama s team constantly updated their data. the brilliance of the obama campaign was to say we need to dynamically do this. as events intrude into a campaign, so that we can exploit those openings on election night, the romney camp had no idea what was hitting them. i wondered if that was behind one of the evening s most talked about television moments. here we go. one of the biggest blocks of votes out in the state are the republican suburbs inside hamilton county. rove was talking to the romney campaign. and they still believed their man could win. they believed it? they believed it. they believed it. as a matter of fact, at the end of the night, hamilton county, historically republican county gets carried by republicans in most elections went into the obama cal um. rove insists that republicans can compete and will win the new arms race that will excite gop partisans who just want a victory. will this new way of politics
it s a consortium of liberal groups, parties, campaigns and consultants. it was designed specifically to do science in secret to help democrats win elections. eyes en berg likens this to a political manhattan project with the goal of developing political super weapons. it was first seen in a michigan governor s race six years ago. a couple of researchers were testing a concept called identity salients. they assigned the voters to get one of pre-election get out the vote reminders. one said dear peter, here s your neighbor s vote histories and then there was a threat. a threat to tell your neighbors you didn t vote. this increased turnout among the people who received it by 20%. the obama team recognized that behavioral psychology could help them shape what voters thought and influence how they behaved. a consortium of psychologists helped obama to define mitt r m
speaker john boehner accuses the senate of kicking the can down the road and says he s holding out for a full year extension. the house takes up the senate bill tomorrow. a major snowstorm is brewing in the southwest. travel will become dangerous if not impossible across much of the region tomorrow. texas and oklahoma are expecting up to 15 inches of snow. so we begin our political hour with some key endorsements for republican presidential candidate mitt romney. the latest comes from former gop presidential nominee bob dole. dole announced his choice in an advertisement in today s des moines register. he says he s the best candidate suited to beat president obama in 2012. dole s public backing comes a day after the des moines paper announced its support for romney. the state s largest newspaper says the former massachusetts governor is the most qualified candidate competing in the caucuses. the conservative christian group the family leader is expected to release its e