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Japan beef brand faces marketing mess as kanji creates confusion

Japan beef brand faces marketing mess as kanji creates confusion
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Japanese beef brand faces marketing mess as kanji creates confusion

The government of Ibaraki Prefecture has hit a marketing snag in the promotion of its local Hitachiwagyu Beef specialty after a survey showed a significant percentage of young Japanese adults cannot read the kanji characters in its name. Japan boasts numerous wagyu luxury beef variants, most famously the Kobe Beef…

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