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McDonald’s teams up with Touch manga for burgers that capture the bittersweet taste of youth Jan. 26 06:00 am JST Jan. 26 | 06:46 am JST TOKYO
McDonald’s is always coming up with clever ideas to keep customers coming back to the Golden Arches. In Japan, that means anime ads, sakura burgers, and fries seasoned with plum flavoring. And now, it means we get to enjoy the fruits of a surprising new collaboration featuring Touch, a nostalgic high school baseball anime from the ’80s.
Written and illustrated by Mitsuru Adachi, Touch was first serialised in manga magazine Weekly Shonen Sunday from 1981 to 1986, quickly going on to become one of the best-selling manga of all time, receiving its own TV anime series in 1985 and spawning anime specials, films, and even a live-action movie in 2005.