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Mitron turns one: Vernacular, monetisation to be key focus areas
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On its First Anniversary, Mitron launches Mitron Club
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Mitron TV aims to double its user base to 100 million over the next six months as the Indian short-video firm introduces new monetisation mechanisms for creators on the platform, a top company executive said. The company, which has completed one year of operations, had seen strong jump in user base after the Indian government last year banned a number of apps with Chinese links, including Mitron TV s rival TikTok. It s been a very exciting journey in the first year, we more than 50 million net installs (downloads) on the platform, organically. We started as a two-member team last year, now we have more than 55 members, Mitron TV co-founder and CEO Shivank Agarwal told PTI.
The new initiatives from the short-video app will help in creating engagement between creators and users Delhi, April 13, 2021
Short-video app Mitron has completed one year of successfully providing entertainment to Indians. Mitron enables citizens to showcase their talent and share views and opinions freely in short videos.
In a span of one year, Mitron TV has seen over 50+ million downloads on Google Play Store. After the success of its one-year journey, the app is  bringing in new initiatives on the platform such as Mitron Club, Mitron Academy and Mitron On-Demand, helping to create engagement and excitement between creators and users.