He s best known to audiences as a Getaway presenter, having appeared in nearly 400 episodes of the Channel Nine travel show.
But Jules Lund has embarked on a very different career path now, with the former TV and radio star shying away from the spotlight in recent years.
Since quitting showbusiness, the 42-year-old has launched his own influencer talent agency, Tribe.
A new start: Jules Lund has embarked on a very different career path now, with the former TV and radio star shying away from the spotlight in recent years. Seen here in 2005
The former Australia s Perfect Couple host describes his new business venture as a venue where influential creators get paid to recommend brands they love.
Getting up early to do a s t radio show burns you out, Sophie added.
Sophie joined 2Day FM s breakfast team in December 2013 alongside Jules Lund, Merrick Watts and Mel B, shortly after Kyle and Jackie O s defection to KIIS FM.
Candid: Breakfast radio is tough. It really messed with me because we had no ratings either, Sophie admitted on Mitch Churi and Mitchell Coombs Is It Just Me? podcast
In October 2014, Southern Cross Austereo dropped the show due to low ratings.
At the time, Sophie reportedly found the early starts challenging and said she was returning to her passion - acting.