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Mars Wrigley And Venture 10 Studio Group Announce Collaboration On New Influencer Competition Show #FOLLOWME Being Developed For ABC
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LOS ANGELES, May 12, 2021 /PRNewswire/ Innovative confectionary giant Mars Wrigley, Venture 10 Studio Group and Hangar 56 Media have teamed up to make the first ever virtual and physical blended reality show,
#FOLLOWME. The live competition format and social experiment being developed for The American Broadcast Company (ABC), will explore what it takes to become massively famous in the social media age. Cameras will follow the often dueling and opposing personalities of contestants in-person and online lives to give viewers a voyeuristic lens inside the aspiring stars worlds as they live together and compete in business-themed challenges posed by Mars Wrigley brands such as M&M S, SNICKERS, SKITTLES, STARBURST, ORBIT, EXTRA and TWIX.