A pair of Texan entrepreneurs and childhood best friends are looking to take down Big Poultry – and maybe help save the world a little bit in the process. Look out, Colonel Sanders. Watch your back, Misters Perdue and Tyson. There's a new chicken king in town. Smart ideas This is the first in a regular series of articles exploring smart tech that exists to make your life easier. Read them all here. "We've probably put 10,000+ hours into designing this chicken coop, which is hilarious," AJ Forsythe admitted recently. He co-founded Coop along with Jordan Barnes, who's also Coop CMO – Chicken Marketing Officer. The pair aims to use technology to transform one of the quainter things American families do: raise chickens. Today, between 10 and 15 million Americans raise backyard poultry for eggs, approximately 4% percent of the 330 million or so of us. The goal is to get the number to 20%, Forsythe says, and the path goes straight through your locally grown salad